Director of Digital Marketing

Company: Presbyterian Homes & Services
Location: Roseville
Posted on: March 12, 2025

Job Description:

OverviewPresbyterian Homes Management & Services is seeking a full-time Director of Digital Marketing.The purpose of your position is "Creating Smiles in the Eyes of the People We Serve" by fulfilling Presbyterian Homes' Mission and operating philosophies and representing Presbyterian Homes & Services and its operating entities to the community at large in relation to the digital marketing goals of the organization.This is a hybrid position, with a minimum of three days/week at the Home Office (Roseville, MN).Consider joining our team in providing compassionate and high-quality care and services within a caring Christian environment.ResponsibilitiesThe Director of Digital Marketing is responsible for developing, analyzing, and monitoring various digital communication systems, digital marketing, and providing internal communication support to PHS managers and site/division leaders.

• Develops and leads strategies for digital marketing and content through web design, brand alignment, and an outreach plan to increase visibility, traffic, and engagement across digital channels, including presence on Facebook, Instagram, Twitter, LinkedIn, and other relevant social media.
• Leads digital strategy including PHS web presence, video storytelling, and social media.
• Identifies, prioritizes, and acts as project manager for website opportunities and enhancements. Leads vendor selection process, negotiations, and onboarding.
• Identifies, prioritizes, and acts as project manager for the Vine (employee intranet) opportunities and enhancements. Leads vendor selection process, negotiations, and onboarding.
• Develops and executes digital marketing strategies including SEO/SEM and digital campaigns. Serves as key liaison and subject matter expert with Sales & Marketing, Human Resources, Employee Experience, PHS Foundation, and other PHS functions around digital marketing.
• Monitors online reviews and mentions of PHS to proactively protect the brand. Responds when appropriate and escalates when needed.
• Oversees digital analytics and reporting. Ensures accountability by setting goals, monitoring performance, and leading digital problem solving for all functions across the continuum.
• Optimizes flow of information to foster a culture of accountability and transparency consistent with PHS brand while protecting confidential and protected information through the development and management of key policies and procedures.
• Develops new systems as needed and works continuously to improve current systems. Ensures proper education and development activities are in place to maintain and improve functions.
• Synergizes team's goals with organizational goals by actively participating in department and site activities, meetings, and processes. Assists fellow team members with the completion of their work when assigned or needed.
• Promotes continuous self-development and growth. Exhibits technical competence by being familiar with and ensuring compliance with regulations and established best practices. Maintains current knowledge of community resources and organization and industry policies and practices. Uses discretion and independent judgment to compare and evaluate possible courses of action and decision-making.
• Supports the integration of Christian culture and Christian heritage through marketing and education systems and recognizes the importance of spiritual matters to all audiences.
• Other areas as identified by Sr. Director of Marketing Communications.QualificationsMINIMUM QUALIFICATIONS:
  • Bachelor's degree in Communication, Marketing, or related field.
  • 5+ years of experience in Communication, Marketing, or related field.
  • 2-5 years of experience running digital marketing campaigns including Google Ads and Social Media Ads (e.g., Facebook, Instagram).
  • Experience in senior housing, service, or healthcare-related environment preferred.
  • Ability to prioritize and manage multiple tasks, and strong attention to detail.
  • Must have flexibility, personal integrity, and ability to work effectively with residents, coworkers, family members, visitors, and the general public.
  • Must be able to work independently and with minimal supervision.
  • Excellent oral, written, and interpersonal communication skills.
  • Demonstrated computer proficiency including Microsoft Office and other common computer programs.
  • Demonstrated proficiency with online content management, social media, and web analytics.
  • Must understand the principles of effective digital marketing and communication.
  • Must be a team player, willing to take direction and accept responsibility for meeting specified objectives.
  • Demonstrated ability to read, write, speak, and understand the English language to communicate with all customers.Pay RangeThe estimated starting pay range for this role is $88,026 - $110,053 per year. This good faith estimate is based upon PHS's typical starting pay range for this role. Actual pay range depends on many factors including each individual employee's qualifications and market conditions and is subject to change.BenefitsFull-time benefits-eligible employment begins at a minimum of 30 hours per week:
    • Health, and dental, including applicable HSA & FSA.
    • Employer Contribution to HSA for eligible Health Plans.
    • Life insurance (AD&D).
    • Retirement, with eligibility for an employer match.
    • Holiday pay and extended sick.Full and Part-time benefits-eligible employment working between 20-29 hours per week:
      • Vision insurance.
      • Voluntary short-term & long-term disability.
      • Accident & hospitalization coverage.
      • Education assistance programs.All employees:
        • Accrue PTO (Paid time off).
        • Same-day pay.
        • Employee assistance program (EAP).
        • College partnership educational discounts.
        • Access to Learn to Live Resources.About PHSBased in St. Paul, Minnesota-Presbyterian Homes & Services (PHS) is a nonprofit, faith-based organization providing a broad array of high-quality housing choices, care options, and services for older adults. There are over 7,500 team members like you at PHS, serving more than 26,000 older adults through 60+ PHS-affiliated senior living communities in Minnesota, Iowa, and Wisconsin, and through Optage and other community services. PHS is also co-owner of Genevive, the largest geriatric primary care practice in MN, providing comprehensive care for over 15,000 older adults. An Innovative Leader: Established in 1955, PHS has earned the reputation as an Innovative Leader dedicated to promoting independence, purposeful living, and overall well-being. PHS is now one of the largest nonprofit senior housing and services providers in the US. Our strong focus on our employees means we are committed to an environment where you are valued and empowered to make a difference. With a strong commitment to team growth from within, roughly 80% of leadership roles are filled through the development of people like you. To learn more about PHS culture, benefits, and team development, we invite you to visit the "Careers" section of our website. Let's get you started.PHS is an EEO/AA employer. All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance.
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Keywords: Presbyterian Homes & Services, Roseville , Director of Digital Marketing, Executive , Roseville, California